Those Who Play: Notes On Building The Immersive Audience

noproscenium.com: Some days it feels like the aspects of immersive design that we love — that sense that you’re a real part of an imaginary world — won’t ever manage to spread outside the little biomes we’ve made for it in the great cultural capitols. That instead what tends to attract funding and make an impact on social media feeds is the mere semblance of immersive: projects that are more interested in chasing valuations over value.