Thursday, November 15, 2018
A Splash of Color: Your 2019 Colors of the Year
Remodeling: Since mid-June, paint companies have been announcing their predictions for what color will define 2019. The selection of hues couldn't be more different, ranging from earthy tones to mild blues. Regardless of their differences, companies have put months of research into selecting their Colors of the Year.
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I had never thought to define a year in terms of a color aesthetic until reading this article. But it is an interesting way to predict trends, just as fashion designers often do. I find the chosen tones to be incredibly saturated and bold yet soothing on the eye. They are subtle enough to cover large surfaces without being overwhelming. This explains the strategic showcasing of them on the large walls in the photographs. Each image reveals a warm, inviting living space (even with the cool tones) with a thoughtful minimalist interior design. While there is artistic research to back up this argument, I believe there is ultimately an economic goal. This concept is an excellent marketing strategy for the paint companies to encourage the purchase of a specific product. It is effective because the reader is drawn the strong artistic quality of the images, as well as the desire to remain up to date on trends.
I always find colors of the year kind of funny because I guess popular colors are prevalent in each year. I did not really think of any of that before millenial pink became a color of the year, and I never really kept up with it afterward. I like the colors of this year but they remind me of coffee shops and hipsters. I think that colors of the year a pretty good idea because it allows for a yearly 'aesthetic' and it is good for marketing strategies and fashion trends. A lot of major companies probably use these colors as a tool for the next year because they are chosen based of off popularity or they determine what will be popular. I like that there kind of is a color palette because it is nice for companies and people to refer to for the year. Also the colors of this year are a very nice muted range that will work for basically anything.
Ok, so this is silly. I am not one hundred percent sure what I thought this article was going to be, to be fair. I think I thought it was going to be a quiz to find your 2019 color based on your personality or something. Silly, I know. However, I would argue that this article may be even more silly. especially the way that each of these paint companies describe their color of the year. I do not think I could ever be that passionate about house paint to describe it in such loving ways. Especially since there are so many colors from each company that are really not all that different from one another. Like seriously, how many different ways can you describe the 18 different shades of off white your company makes? Maybe I just do not have the true passion to be in the house paint market.
Okay, I must say I agree with Sherwin-Williams choice of Cavern Clay for the color of the year much more than the rest, but I think it'd make more sense as the 2018 color of the year, not the 2019 color. I think it does a better job of summarizing the year with a color than predicting a new year with one color. I think the other companies tried their best but their colors don't really seem to match up with anything. Maybe they'll be more accurate for 2019, but as I said, that has not happened yet so I guess I'll just have to trust their guesses? I think Sherwin-Williams' color is a perfect summary of 2018, but if they were trying to go for 2019, maybe the other companies did a better job? Who can really tell until next year? Overall this article was kind of silly, but a fun idea and good marketing technique for paint companies.
This is a very interesting article. While I have heard of certain companies picking a “thing of the year.” I have never seen or heard of paint companies picking a color of the year. While this is obviously just a marketing technique in order to sell more of their paint (they also likely choose underperforming paints as color of the year, in order to sell more of it), it is still interesting to see what they believe will sell better in the upcoming year. It is interesting to see also what companies choose to participate in this tradition. Paint companies such as Behr and Sherwin-Williams seem to be longstanding participants, while other smaller paint companies are newer to the game. It is interesting to see that Pantone is not listed as a participant, nor does there seem to be any record of them participating ever. I wonder if Rosco would ever consider picking a gel color of the year?
I had never heard of ‘color of the year’ until a few years ago when Pantone announced its as Rose Quartz, aka ‘millennial pink’. From reading this article, it seems as though paint companies are trying to choose a color to describe the year to come, or at least one that will be trendy. I think this is a really interesting idea- how can a color sum up a year of fashion, or a year of culture? It makes sense in some ways- colors go in and out of fashion depending on the time of the year or the evolution of fashion between the decades. But this also does feel like a publicity stunt- each company chooses a paint from their own line and kind of arbitrarily names it the ‘color of the year’ in hopes that customers will choose to remodel their houses and buy this shade of paint to do it. I think this idea is a little silly but also raises interesting questions about who decides what’s in fashion and out of fashion, and the way that changes over time.
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