Selling Out with Gail Jackman

Selling Out: Knowing what to charge for tickets is one of the toughest tasks the live entertainment industry faces. Providing a little insight into the issue is Gail Jackman, President of Reach Research, a full-service market research company specializing in marketing analysis and insights.

Jackman has more than 25 years experience researching markets and is an avid supporter of the arts. She’s worked with organizations such as the Business Committee for the Arts, the League of Historic American Theaters, the John F. Kennedy Center for the Arts, Berkeley Rep and many more. Now, she’s sharing some of her pricing wisdom to help all of us answer the tricky question of pricing.