Ken Davenport - Opinions from a Broadway Producer: Casinos have a lot on the ‘line’, which is why there is a lot to learn from everything they do.
I stumbled upon a simple little trick that I’ve started using for my shows already, and it has been so successful, I had to share it with you.
It’s simple . . . if you want to get a new audience to the theater, you may have to get that new audience to the theater.
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