Friday, January 20, 2012
MTV's New Crusade: Helping Students Battle College Debt With A Facebook App
Fast Company: To combat the staggering growth of college debt, MTV has launched a Facebook-powered campaign centered on college affordability. The star of the campaign is My College Dollars, a Facebook financial affordability app for the college-curious and those at risk of dropping out. In addition to hosting star-studded videos and basic application information, the app automatically alerts users to eligible scholarships based on their Facebook profile data.
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4 comments:
It's hard to imagine that MTV is a company with a real "heart of gold" as this article would suggest, but when you think about it, it starts to make sense.
If I have learned anything of value from The Jersey Shore, its that I shouldn't drink to much, spray tan, or hook up with random people I meet at clubs. Do I have a strange, unexplainable (shameful) affection for the cast of The Jersey Shore ? Yes. But I've also learned through watching their excessive mistakes how to be a better person. The same goes for 16 and Pregnant.
I guess its weird, but if I really consider it, MTV very sneakily educates its audience through some bizarre, reality-TV-fueled reverse psychology.
I always love when MTV gets involved with society. I can remember two elections ago when the aired a huge advertising campaign to inform the 18-22 year old audiences that watched the station about the election and urging them to vote. That, sadly, was the first time i couldnt wait until I was 18 so I could vote. the point is... MTV actually impacts society in a positive manner... as stupid as that sounds. with the subliminal messaging through their tv shows or their voting campaigns or now, just their active involvement in college.. only good things can come out of it. i am glad they have opened up a resource for post secondary education in addition to all of their other social endeavors.
This article is actually pretty refreshing. It's good to be reminded of the positive things that major media corporations are doing. As far as the college funding app goes, I know a lot of people who need something just like that to get their attention and help them to see that college is something that they can do. It's sad that there are so many people our age that can't go to school because the government can't help them enough, or because their parents either don't care enough to help them or financially can barely support themselves as it is. Education should be a number one priority in our society, and unfortunately, that is not often the case. MTV's efforts to educate young people in finances, politics, and healthy lifestyle decisions are respectable and indicate that there are people out there who want to support the younger generation and help them to avoid the mistakes of some who have come before us. The goal is for everyone to improve themselves so that we can improve the world as a whole, and I respect MTV more for trying to help reach that goal.
I think that it is great that MTV has programs like this. I don't know if they are a "good" company but if they are offering things like this at least they are trying. So many people my age only watch MTV and go on facebook and that is how they view the world. The traditional MTV is not a good outlet for this one might just think that all women are pregnant at 16 or video dancers. MTV needs to counter act it's self some why. Although this does seem to be a bit of a confusing image. Are they just showing the trashy stuff so that they can get enough publicity to show the good stuff? Or are they showing the good stuff to make up for the fact that they show the trashy stuff? The two don't seem to go together.
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