www.eventmarketer.com: Halloween tends to conjure some of the most creative experiential campaigns of the year. From the spine-tingling events that infiltrate attendees’ psyches, to the playful activations that give them a good chuckle, many brands go out of their way to make their mark on the holiday—and their audiences. This season delivered an Afterlife Train, an “Overnightmare” and candy Rescue Squads, among highlights. Treat yourself to some of the best experiential Halloween programs of 2024 below.
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