CMU School of Drama


Wednesday, November 20, 2024

The Robots Coming for Hollywood Labor

by Erik Barmack: Elon Musk recently brought a terrifying new world to Hollywood, and I’m not talking about his recent government exploits. Last month on the Warner Bros. lot, the heart of traditional filmmaking, Musk unveiled the latest versions of his Optimus Robot, an AI-enabled device that was pouring beer, interacting with guests and being remarkably . . . human.

3 comments:

Soph Z said...

I truly am on the side of ‘just because we can doesn’t mean we should’ when it comes to robotics. There have been so many films, studies, and speculations about the possible negative impact of having human-behaving robots in daily life, that one would assume people would stray from creating them anyway. However, we are now living in a world where something so dystopian as a robot saying that it is trying to learn how to act human is real. Just like the article states, job loss is not far off based on footage like this. If the robots can already bartend, what is stopping them from running every restaurant chain in the world? AI is decently far off from being able to create entire concepts from scratch, or design an entire show based on a prompt, but easily programmed robots are not far away at all from cleaning, cooking, or building. Just like the author of this piece, I think that there is an urgency to preventing robotics from taking important jobs away from hard-working people. Just because we can create these powerful machines does not mean we should.

Julia He said...

If I had seen such a title ten years ago, I would have felt panic. But in fact, the issue of AI or robots replacing human labor has been discussed for a long time. It has even been adapted into many literary works and film and television works. However, the labor problem in the film and television industry is rarely discussed separately. So I think as long as it is a commercial production, the producer will definitely want to save costs from various angles. But in the process of saving costs, you need to think about whether you can maximize your profits. So in the art industry, similar to the film and television industry and the theater industry. If you use AI or robots to produce design content, you may not be able to get the imagined benefits. Because robots or AI that can often generate non-rigid and rigid art materials are expensive, and may even exceed the cost of hiring humans.

Thioro d said...

The paranoia of robots and ai taking over jobs in the workforce is a very grounded fear, that is being sustained by real life examples that have already occurred. However robots have been used in the workforce already obviously nothing as complex as musk’s super robots but still enough to be noticeable. Robots have found a niche in set construction and prop design. Automated machinery creates accurate replicas of sets and complex costumes, reducing manual labor and saving time. Film production is becoming more and more globalized with artists needing to complete more and more, these technologies offer speed and consistency that human workers often cannot match. Rather than replacing human work and creativity, robots are more poised to be used as tools to enhance it. However it’s important to Nate that these tools are only as effective as the humans wielding them, The artistic choices and cultural context that drive Hollywood artist still remain distinctly human.