: Broadway may soon get a boost from international travelers and the ability of children to get vaccinated.
On Monday, the U.S. lifted its international travel ban, allowing vaccinated tourists from 33 countries to enter the country. This move could help bring in an important sector of the Broadway audience as the industry nears the holiday season.
Thursday, November 11, 2021
Return of international tourists may help lift Broadway box offices
Broadway News
: Broadway may soon get a boost from international travelers and the ability of children to get vaccinated.
On Monday, the U.S. lifted its international travel ban, allowing vaccinated tourists from 33 countries to enter the country. This move could help bring in an important sector of the Broadway audience as the industry nears the holiday season.
: Broadway may soon get a boost from international travelers and the ability of children to get vaccinated.
On Monday, the U.S. lifted its international travel ban, allowing vaccinated tourists from 33 countries to enter the country. This move could help bring in an important sector of the Broadway audience as the industry nears the holiday season.
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I agree that the increase in international tourism will have a great impact on Broadway audiences. This is a group that the industry has always been able to rely on for ticket sales, and now they are going to begin to see them come back. New York City, as a whole, I am sure will economically benefit from the return on international tourism. I am not surprised that children under 12 getting vaccinated, they don’t think will have the largest impact on the audiences. But I appreciate how they broke up those numbers by looking at Disney theatrics. Parents are going to feel more safe taking their kids to see shows if their kid is vaccinated, so the ability for kids to get vaccinated, I am sure will increase the number of families that take trips to New York City, and with that the number of families buying tickets for Broadway shows.
Something I find interesting is how it’s just automatically assumed that foreign travel means more money for Broadway. I understand past expectations and results, but it’s a pretty big gamble to bank on that, especially with the holiday season approaching. There’s no saying if restrictions might tighten again, and a lot of people might just want to visit their families as opposed to spending a lot of money on a show. I did like the little bit about how they are changing how they view gross reporting, changing it to be broader rather than smaller, even if I think that it’s to make everyone feel better as a whole. The section also about how the children viewers for Aladdin and The Lion King count was taken was also an interesting tidbit and it made me curious to see if there was a policy about tracking the ages of viewers, or if they just didn’t think about it until later.
I agree with the thought here that while kids themselves are not generally the target audiences of many shows (Disney as an exception), having the ability for kids under 12 to get vaccinated will help parents feel more comfortable with travel and tourism in general. There are most likely a good number of planned vacations and trips that were put off until child vaccination was a possibility, where even if the child themselves would not be participating in everything involved in that trip, the trip wouldn’t happen until they were vaccinated. I think the potential rise in international tourism will certainly help Broadway bounce back. Tickets are generally expensive enough that it’s difficult to be a frequent local viewer without a high degree of financial stability, and so larger numbers of tourists who are watching it as part of a trip that was saved for should help stabilize audience sizes, particularly in the holiday season, as the article mentions.
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