Monday, November 22, 2021
'A Dramatic Shift In What's Possible': The Future Of Livestreaming Discussed At Midem Digital
Pollstar: Pollstar hosted the opening panel of this year's Midem Digital Edition, Nov. 16-19, which carried to optimistic title "COVID is Dead, Long Live Live Streaming". And while there's ample evidence contradicting the first claim of the title, it certainly looks like live streaming is here to stay.
The speakers on the panel: Michelle Munson, Founder & CEO of Eluvio (U.S.), Edo Kovarsky, VP, Growth & Monetization at Stage11 (France), James Sutcliffe, Global Head of Music of LiveNow, and Ric Salmon, Director of ATC Management and co-founder and CEO of Driift.
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An interesting line from this article for me was the one mentioning this idea of mastering or getting comfortable with a new concept or new skill collectively as a community to the point where there are expectations revolving around it. It’s just an interesting process to watch, even in small groups where your theatre company learns a new skill for a show and then slowly it becomes amalgamated into those things that they know how to do and will bring back to accomplish other things as well. It’s also that point where you can start to find the people have in some ways really developed or pushed the medium for themselves beyond what is conventional or conventionally possible. These practices become something that happens without even though because of how natural they have become over time. Like now there are so many ways to livestream or video call and you can pick your poison based on what you need and what features are offered on each one.
The covid-necessitated shift to livestreaming has definitely changed the game a little bit. I think the theater world collectively decided we hate Zoom theater, but live streamed or recorded full shows, while not as good as being in person, can be useful for accessibility purposes, and it was interesting to hear what the concert/live event side of things is thinking about. I think the focus on NFTs here was a little weird and out of place, and I’m not sure everyone talking about them in this article actually knows what they do, due to the focus on them ‘helping artists’. The point of NFTs is not to help artists, but as essentially a money laundering scheme that tricks people into thinking they’re buying art and then is leaving them stuck with something worthless (a digital link to that art). It’s like those websites that are like ‘buy a star’ and then you get a certificate that says ‘you own this star now’ but that ownership means absolutely nothing other than on that one website, and no one else would buy the star from you, making it worthless, but it’s also causing a huge terrible environmental impact, and also the art itself is computer generated and really ugly. Anyway. Yay livestreaming, but let’s just compensate artists directly and keep NFTs out of it, please.
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