Wednesday, November 18, 2020
Daniel Arsham Is Now the Creative Director of the Cleveland Cavaliers, Signaling Closer Ties Between the Sports and Art Worlds
news.artnet.com: For spectators eager to see contemporary art produce more highlight-reel moments in the larger pop-cultural arena, the National Basketball Association (NBA) just provided the next all-star team-up.
In an unprecedented move, multi-hyphenate artist Daniel Arsham will become the creative director of the Cleveland Cavaliers. The ongoing role will put him in command of the entire visual identity of the only NBA franchise in his native state of Ohio.
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This article was a really cool thing to see pop up on the blog. Call me a person who lives under a rock but reading his name doesn’t ring any bells but from the article, it seems Arsham has really taken the marketing creative world by storm. I am interested in how Arsham plans on making the Cavaliers brand as well known as the New York Yankees, this seems like a very lofty goal. Even with a strong marketing brand creating a brand as an icon as the New York Yankees will be an extremely difficult and maybe impossible goal. (This is coming from someone who knows not a lot about marketing). Though reading Arsham’s bio it is incredible to see how far-reaching and international and inter-genre he is as an artist. It is also fantastic to read about Arsham’s connection to Cleveland and how dedicated he seems to make the team reflect Cleveland. It is also great to see that he will gain some partnership with the franchise as it is important to give artists not only a voice in the room but positional power in the room. Having an open-door policy or an artist with the title Creative Director is very different than giving literal ownership of the company.
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