CMU School of Drama


Friday, July 12, 2019

Podcast: CRM and Social Media Integration

AMT Lab @ CMU: In the latest episode of the AMT-Lab Podcast series, Chief Technology Manager Ashley Anderson Kowach interviews AMT-Lab contributor Megan Ma about her research on how a nonprofit organization can integrate social media data with an existing CRM system to better understand their constituents interests which could lead to better engagement between the organization and the audience.

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