Butts In the Seats: When you do a S.W.O.T. analysis for your organization (Strengths, Weakness, Opportunities, Threats), Opportunities and Threats were where you listed external situations that could help or hinder you.
When I worked at an arts center in southern New Jersey, one of the biggest threats was Atlantic City. While it might take you hours to get there in summer time traffic, Atlantic City was 45 miles away and therefore fell into the customary 50 mile exclusion zone that prevented performers from appearing within a certain time period before or after their event date. It frustrated the artistic director to no end because we would frequently be outbid and excluded by casinos in Atlantic City.
No comments:
Post a Comment