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Thursday, January 30, 2014
New Digital Platform, Stage 17, Bets on the Broadway Demographic
Variety: Stage 17, launching a public beta next month ahead of a wider rollout later in the spring, targets a mostly female demographic of tech-savvy, cultured 25-to-54-year-olds, an audience segment its founders believe are underserved for digital video content — and one that matches up neatly with the influential demo that has long been responsible for the majority of Broadway ticket sales.
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