Cirque du Soleil's social media balancing act

ZDNet.com: "When one thinks of Cirque du Soleil, beautiful imagery and athleticism come to mind long before the nitty gritty business operations. The team at Cirque du Soleil works hard to maintain these images and the mystique that go with every one of its shows. However, just as many businesses are these days, the company is using a mix of blogger relations and social network outreach to help grow attendance for all of its home and traveling shows."