Sunday, March 21, 2010
Poster Art for Revival of ‘La Cage Aux Folles’
NYTimes.com: "REMEMBER when a poster with a little French street waif or a pair of cat’s eyes was enough to sell a Broadway show? Now, with advertising trying to stand out on television, the Internet and mobile devices, choosing the right Broadway campaign often means finding a look that is flexible enough for different platforms, and one that also catches attention quickly."
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I love seeing the design process, from idea to final design. The poster design, something I really havent ever had to do, is interesting because it has to convey so much information in such a little space, while narrowing down the whole production into a single image. Almost the face of a prodcution it really is crucial to the show.
Shows can fail because of bad poster design and advertising like the Neil SImon show that closed in three weeks. The poster gave the wrong type of show then what was onstage. We'll see how this show fairs though.
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