CMU School of Drama


Monday, October 03, 2022

Bruce Willis’ Rep Refutes Report That He Sold Likeness for Deepfakes

The Hollywood Reporter: Recent media reports, including one from The Telegraph, suggested that the actor sold his rights to Deepcake to authorize the creation of a “digital twin” of himself to appear in projects following the announcement that he has stepped away from performing. Although reports stated that this made Willis the first Hollywood personality to set up this type of deal, his team denies the existence of any such arrangement.

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