CMU School of Drama


Tuesday, October 18, 2022

The Bruce Willis Deepfake Is Everyone’s Problem

WIRED: Jean-Luc Godard once claimed, regarding cinema, “When I die, it will be the end.” Godard passed away last month; film perseveres. Yet artificial intelligence has raised a kindred specter: that humans may go obsolete long before their artistic mediums do. Novels scribed by GPT-3; art conjured by DALL·E—machines could be making art long after people are gone. Actors are not exempt. As deepfakes evolve, fears are mounting that future films, TV shows, and commercials may not need them at all.

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