CMU School of Drama


Friday, September 02, 2022

Wizarding World unveils new Harry Potter experiences

blooloop: ‘Back to Hogwarts’ returned to London’s King’s Cross on 1 September for the first time since 2019, with hundreds of Gryffindors, Slytherins, Ravenclaws and Hufflepuffs in attendance. The event is open to the public until 4 September.

10 comments:

Kendall Swartz said...

My mom has raised me around pop culture. Whether it be movies, tv, music, theater you name it. Harry Potter was something as a kid I watched and read, same with franchises like Star Wars and even Twlight. I find it so fasinating that these franchises are able to survive for decades. So the fact that even though the first Harry Potter book came out almost 25 years ago and the lastest movie came out over 10 years ago shows how strong of an impact pop culture can have on the world. Also the fact that this franchise is still putting out new products like spoken about in the article. Even to the point that it is not just in the US that is getting new Harry Potter entertainment but across the country. Pop culture has a strong impact when made into a franchise and marketed correctly and I feel like Harry Potter is one of, if not the best example of that.

Hadley said...

It is really interesting to me to see all of the different exhibitions that are popping out of one franchise. I have always been a huge Harry Potter fan and have gone to the Wizarding World in Orlando Florida on a couple different occasions. Which was a truly magical experience as a kid and then even better as I got older and they added in the new technology that made the place more immersive. For that reason I love the immersive exhibits that are popping up all over the place that draw on the never-ending desire to be a part of out favorite childhood books' world. However I think that the number of different exhibits may be a bit much. Personally I think that having more locations of one more involved experience would be more fun and engaging as a customer. Being able to find more of the Wizarding World in one go feels like it would be more rewarding than having to go to lots of different places to to get snapshots of the world. But, I can see how that is more of a challenge from the marketing perspective as it would probably cost more to build a single more involved location and would draw in less money than from people bouncing around between many different sites. Either way I love the immersive exhibit trend that is sweeping around lately, I just wish there was a way to make some of these experiences feel like less of a money sucker and more of a for the fans fun experience.

Keen said...

Love a good Harry Potter moment. On the other hand I'm trying to distance myself as much as I can because, let's be real, J.K. Rowling does not need any more money, influence, or any kind of platform, so I'm mostly here to blab. It really is such a shame that such an influential franchise, for me as much as anybody else because I LOVED Harry Potter, has such an absolutely vile human being as its creator. Looking at all the art and creativity that has stemmed from Harry Potter, I really do wish it was not giving voice and power to Rowling. The fanart, the exhibits, the immersive experiences, the sport quidditch which has now changed its name to be quadball to distance itself from Rowling, all of it so lush and inspiring and wondrous. Also shame that a lot of the franchise stuff coming out now is so rapid and cash-grabby, but that is the nature of things nowadays, I suppose.

Maureen Pace said...

Another semester, more news comments. The Harry Potter franchise, from the books to the movies to the parks or exhibits (the list goes on, and on, and on) has grown astronomically since I remember first reading the books. Keen put some of my thoughts on this into words very well; the series was a HUGE part of my childhood. Learning about JK Rowling’s transphobic and homophobic views (not to mention some other awful stuff, another list) later on has made my relationship with the series.. Complicated. To say the least. This isn’t an essay, or we could go more in detail. Rowling aside, the series will always hold a special place in my life and will always hold magic. But, Rowling certainly does not deserve more fame or money. All of that said, I do hope that the kids getting to experience these exhibitions have a magical time; I loved being able to visit Harry Potter World and I remember how important it was to me at that time.

Sophie Rodriguez said...

I'll be honest, I have never seen or read Harry Potter, I know little about it, but this is cool. I love that there are touring interactive experiences for people to be apart of, and that creates a space for people with a similar interest to come together to enjoy this experience.
I love that the typical consumer of this product probably doesn't think about the work that goes into something like this - they just show up to experience it. But imagine the work, the design of everything: setting, clothing/costumes, sounds, lights, the "experience" one has, interactions, you name it. I personally would love to hear more about how something like this is created, who the people are working on it, and the overall development!

I personally don't like J.K.R or her actions or words, my comment is written from the viewpoint of the experience, not her. I would love to see this type of entertainment from other franchises!

Megan Hanna said...

This seems like big news for all of the Harry Potter fans out there. There is something so incredible about seeing all of this magic on the big screen then being able to somewhat have that translated into the real world. I’m not that into Harry Potter but I have been able to check out the wizarding world at Universal Studios which even for me was insane. They are seriously able to transport you to the world with the huge set pieces and building but also the little details like the sound design and the magical elements. I am very curious to see pictures and videos from the Yule Ball Celebration because that was one of my favorite parts from the movie, especially with all the beautiful costumes. I wonder if it will be similar to the Bridgerton Ball that has been circulating recently just with a little more magic.

Melissa L said...

I remember my aunt gifting me a copy of the first Harry Potter book not long after it hit shelfs in the US. However, it wasn't until after the first movie came out that I actually bothered to read it. After that, I voraciously consumed the rest of the available series and eagerly awaited the remaining installments. For everything JK Rowling is and isn't, she has a unique ability at world building. But as we have come to discover, she is also limited in her thinking and willingness to open her mind, and because of that her work is tarnished. Even so, Harry Potter didn't become the phenomenon that it is because of its creator; Harry Potter has been fully imagined by its fans and the artists that have expanded the world beyond the page. Most of me is excited to see this franchise continue to put out content and make itself available in new and enthralling ways, but there's also that part of me that is saddened by the fact that JK Rowling is such a disappointing person. It's frustrating that the enjoyment of a franchise that meant a lot to so many hinges on the bigotry of the artist.

Madison Gold said...

I love Harry Potter. I grew up with my mom reading it to me before bed and then when I got older I read the series on my own. I have seen all the movies. I have been to Universal in California and I have been to the Warner Brothers Studio’s lot in England. I am amazed that these stories have had such a long lasting reach. It truly is impressive that one person could have come up with something so deep, magical and relatable that kids and adults 20 years later still love the stories. I am impressed that to this day there can be all of these exhibitions happening all over the world and that people are still going out of their way to attend them. That they are still dressing up and waiting in lines to get autographs and take pictures. I am interested to see how the Wizarding World will fare another 20 years from now.

Marion Mongello said...

I live in Orlando, Florida, and have been to The Wizarding World in Universal Studios many times, but have never read a single book or watched any of the movies. (I know, don’t judge me.) Nonetheless, I still am in awe of how thoughtfully designed the land and the rides are. From what I have seen, the in-person experience looks identical to the movies, and allows fans (or non-fans and just lovers of theme parks and immersive experiences,) to feel like they are a part of the Wizarding World. Not to mention- their newer coaters are so much fun. It is so genius that the franchise is taking experiences like the ones found in the Universal parks around the world and adapting them in new and engaging ways. These touring events seem like they are fun for all ages and can be appreciated by anyone who loves an immersive experience. Out of all of the new touring offerings, “Harry Potter: A Forbidden Forest Experience” seems the most interesting to me.

Jordan Pincus said...

I am a big fan of Harry Potter, and I am a big fan of theme parks and experiences. So I love to follow the continually new Wizarding World attractions. I saw footage of the event at King’s Cross on September 1st, and it showed how much impact this property has had, and how devoted people are to it - I believe it will never cease to be a money maker. Harry Potter is perfect for this, because people want to experience its world, but cannot simulate the magic themselves. Pretty much the only way to fulfill one’s fantasies of being a part of the Wizarding World is to pay to experience it. Now, it sounds like I’m bemoaning the commercialization of it, but actually, I think the opposite. Nothing makes me happier than people coming to experience art - because that’s what these attractions are. They’re all artists bringing a fictional world to life in numerous different ways. The Harry Potter store in New York has some incredible installations - there’s like a 30-foot golden Nagini across the ceiling. I would love to go to the Forbidden Forest Exhibition to see the new designs. What’s wonderful about this property is how extensive the lore is, so it’s practically pouring opportunities into designers’ (and producers’) laps.