www.nylon.com: Costume designer Heidi Bivens is well aware of the fandom surrounding Euphoria’s fashion. From TikTok challenges to a weekly onslaught of memes, she’s seen it all — and the attention has only inspired her to have a little more fun when it comes to dressing the show’s characters.
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When watching Euphoria I was in awe of the some of the costume choices made. All of the decisions allowed for such in depth character development and really enhanced every scene. I often forget how far in advance series like this are filmed and it always amazes me how they are still on point. As mentioned in the article, the costume designer’s choices were sometimes based off the fact that the period was present, so if they used pieces that were new when filming, that wouldn’t hold when the series aired. The solution to this in the development process was to make Samantha’s closet stocked with a vintage collection which not only solves the period problem, but also adds another layer and tells the audience another detail that really makes the Samantha character come to life. Another aspect of this process I admire is how they involved the actors in some decision making since they are the ones that have made these characters come to life and can think about how that character would decide.
The fashion culture of Euphoria is truly coming close to being a global phenomenon in itself; the conversations and trends that come from its iron grip on modern day social media is quite impressive. And I think especially with the second season, the costume design has become far more critical in helping tell the story. Viewers can now confidently analyze the outfits of each character to figure out how the character is feeling or will behave. For example, the article points out that Cassie’s “Oklahoma” outfit was designed to symbolize a pinnacle in her unhingedness, something that many viewers instantly understood and had even theorized in previous episodes. I personally think that Cassie’s storyline in particular was the one that was most driven through her costume design; everything from her four hour morning routine to her gradual imitation of Maddy’s fashion sense pointed to her dangerous obsession with chasing Nate’s attention.
Euphoria was definitely a culture shift in the ways of fashion over the course of these past two seasons and its effect in real life. I remember there being a really popular TikTok trend around the start of the season two release about style at the fictional “Euphoria High.” It would parody the fashion choices of these so-called high schoolers in this show against how normal teens would dress. Many of the joke looks were accurate to the new phase of clothing that became big partly thanks to Euphoria deemed BBL (Brazilian Butt Lift) fashion. It is essentially outlined by clothes that highlight your personal assets and supposed hourglass figure. This is really prevalent in Maddy’s New Year’s Eve dress that was mentioned in the article. The form-fitting little black dress with specific cutouts accentuates her body shape. The costume designers overall did an amazing job and trailblazed the way that many young adults are styling themselves today.
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