Variety: In “The War of the Worlds,” Tom Cruise flees an alien invasion in a Plymouth minivan. The camera swoops around and around, capturing the drama inside the van as it swerves through traffic, and rising from a point below the bumper to look down on the chaos from high above.
That shot was made possible by the Russian Arm, a gyro-stabilized crane mounted on the roof of a car.
2 comments:
I am very glad that this company decided to change the name of this technology not only because of a changing society, but also in order to be more accurate because, after all, this technology did originate in Ukraine, not Russia. The campaign they have led over their international business to completely change the name and start using the new one shows that this sort of effort is possible, and it is possible even in a short time frame. Many times I have heard from theater professionals how hard it is to change a name because its been used forever, but this article shows that it is easily possible when people want to change the name of a thing. It seems the challenge for things in theater that are intentionally named to be exclusive or prejudiced, people just dont care enough to change it. Isnt that just so aggravating, why can’t people care.
Out of all the sadness behind this horrendous war, I will say the pun U-Crane made me laugh a little. After listening to Putin’s most recent speech about how Russia has been “canceled” by “cancel culture” comparing himself to the likes of J.K. Rowling, while blatantly committing war crimes and killing civilians in a needless war. I can’t help but smirk knowing that to some extent banning Russian products and renaming Russian named products must be working and getting under his skin. Good for the Ukrainian company that makes these specific cranes, they have every right to rename the product and more than good reason. It is so sad to see the divide of this war work its way around all aspects of culture. When I went to Ukraine many people specifically in areas like Odesa spoke Russian alongside Ukrainian, but this war has brought out a massive divide in the country and I can’t possibly see how it would work for someone like Putin. Ukraine will never bow down to Russia and while areas like Crimea may remain in Russian hands there is truly no world where the people of Kyiv and Lviv will lay down their arms and allow for Russian subjection.
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