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Tuesday, November 02, 2021
Elephant stars in COP26 guerrilla projection mapping
www.avinteractive.com: Greta Thunberg may have captured the attention of the world’s media for her words about COP26, the United Nations climate change conference that is under way in Glasgow, Scotland.
3 comments:
Sophia Coscia
said...
I can not stand the use of public art to further push a capitalistic agenda. These images aren’t a protest, they’re a form of free advertisement through the creation of a billboard. On a surface level, an uniformed person would perceive this as a positive message intended to help with climate change. They may even be so inspired to buy the company’s product. COP 26, making this a part of their summit is even worse. COP 26 is historically known for prioritizing fossil fuel companies and profiting off of climate change themselves. The G20 is currently failing poor and vulnerable countries and centering wealthier countries. We see this same narrative in Jeff Bezos’s recent pledge of money. At the end of the day the companies involved in COP 26 care more for their own monetary gain than the betterment of the climate. This work of “protest art” appropriates the work of resisting the system in their own attempt to profit off of climate change.
I second what Sophia has said above--’protest art’ and graffiti historically has been used to resist the system, resist the status quo. To twist and appropriate that in favour of the system is incredibly inappropriate, but fitting for COP26. Heura, a meat substitute company, originally a social mission, has engaged in what the article calls a ‘guerrilla projection mapping campaign’ to protest against politicians at COP26. COP26 is the UN’s annual climate conference, supposedly aimed to tackle climate change, but year after year they actively erase and suppress Indigenous voices while listening to lobbyists and taking fossil fuel companies’ money. It is a good thing to protest against, but Heura’s campaign wasn’t a guerrilla, rebellious campaign, it was a marketing campaign. Simple as that. Maybe they do dislike politicians at COP26, maybe they do care about the climate to some degree, but ultimately, all of these forces at play have one goal in common--making money and exploiting the climate crisis for personal gain.
It is very interesting to read the article and then read comments and other information about this event. I will admit that I am completely out of the loop when it comes to climate change reform. I am not a very political person, although it would probably be a good thing to read up on more of what is going on in the world. For now I will only comment on the use of projection mapping. This does seem like a marketing campaign for the company but I still think there is good intention behind it (hey everyone has to make a living and at least they are trying to move in the right direction) I would love to be able to use what I am studying here (lighting, technology, etc) to positively impact the world in some way. There will always be political agendas and people trying to profit off of the world's problems, it sucks but that is the world we live in
3 comments:
I can not stand the use of public art to further push a capitalistic agenda. These images aren’t a protest, they’re a form of free advertisement through the creation of a billboard. On a surface level, an uniformed person would perceive this as a positive message intended to help with climate change. They may even be so inspired to buy the company’s product. COP 26, making this a part of their summit is even worse. COP 26 is historically known for prioritizing fossil fuel companies and profiting off of climate change themselves. The G20 is currently failing poor and vulnerable countries and centering wealthier countries. We see this same narrative in Jeff Bezos’s recent pledge of money. At the end of the day the companies involved in COP 26 care more for their own monetary gain than the betterment of the climate. This work of “protest art” appropriates the work of resisting the system in their own attempt to profit off of climate change.
I second what Sophia has said above--’protest art’ and graffiti historically has been used to resist the system, resist the status quo. To twist and appropriate that in favour of the system is incredibly inappropriate, but fitting for COP26. Heura, a meat substitute company, originally a social mission, has engaged in what the article calls a ‘guerrilla projection mapping campaign’ to protest against politicians at COP26. COP26 is the UN’s annual climate conference, supposedly aimed to tackle climate change, but year after year they actively erase and suppress Indigenous voices while listening to lobbyists and taking fossil fuel companies’ money. It is a good thing to protest against, but Heura’s campaign wasn’t a guerrilla, rebellious campaign, it was a marketing campaign. Simple as that. Maybe they do dislike politicians at COP26, maybe they do care about the climate to some degree, but ultimately, all of these forces at play have one goal in common--making money and exploiting the climate crisis for personal gain.
It is very interesting to read the article and then read comments and other information about this event. I will admit that I am completely out of the loop when it comes to climate change reform. I am not a very political person, although it would probably be a good thing to read up on more of what is going on in the world. For now I will only comment on the use of projection mapping. This does seem like a marketing campaign for the company but I still think there is good intention behind it (hey everyone has to make a living and at least they are trying to move in the right direction) I would love to be able to use what I am studying here (lighting, technology, etc) to positively impact the world in some way. There will always be political agendas and people trying to profit off of the world's problems, it sucks but that is the world we live in
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