Monday, October 18, 2021
FX Infuses Soundscapes From its Top Series into Interactive Sculptures
Event Marketer: FX Networks is renowned for executing largescale, multisensory activations at tentpole events like San Diego Comic-Con. But amid the pandemic, the brand has been exploring new avenues for in-person engagement that allow for maximum throughput, but minimal crowding. The most recent example is the network’s multi-city Sound FX campaign featuring the installation of interactive sound sculptures in New York City, Chicago and Los Angeles in September.
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2 comments:
I find soundscapes one of the most powerful tools in sound design. It is what helps ground me in a performance, and the world a performance exists in. Its point is immersion, and when done well, it can elevate a performance to another level. Sound in general I find is often uoderappreiacted in theatre, and I find it is one of the most important elements. It not only helps continue to establish the world, but gives it a voice and breathe, and helps fully integrate an audience into the reality of the story they are experiencing. This article shows that soundscapes are not only limited to enhancing theatrical arts, but also sculptures. As the article describes, soundscapes are often used to create depth to a piece of art. I think it is a fantastic element to implement into other art, and shows an appreciation and understanding for design in general. As someone from L.A., I wish I was still in the city, as I am very interested in seeing these pieces.
Static installations are a thing of the past. As the article points out, largescale, multisensory interactive sculptures have begun to fascinate audiences around the globe. New York City, Chicago, and Los Angeles were some of the first cities to grace audiences with FX Networks creations. For one, these installations are oftentimes “self-guided”. That simple element of interactivity between the work and the audience makes for a unique experience at the curious consumer’s own pace. Reinforcing the idea of discovery by establishing a journey. Likewise, I think it is important to consider humanity’s holistic move towards shorter attention spans. In relation to the oversaturation of information through media, we have regressed into an age where focusing on something for too long is quite simply impossible. Thus, interactions like these serve to combat the pattern by keeping audiences engaged. One again, invoking a sense of discovery and connectedness between the audience member and the piece.
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