InPark Magazine: Chuck Fawcett likes to say that he’s already seen the future. He can’t reveal too much about it, for fear of altering things, but he can tell you that it involves disruptive innovation and endless possibility. After nearly three decades of successes, setbacks, challenges, and change, his company, Animax Designs, finds itself in a position to help drive that disruption, barreling towards Fawcett’s golden vision of tomorrow.
2 comments:
I think one of the most important ideologies any company can have is being able to adapt to modern day innovations. Something that really caught my eye in this article was this particular quote, “ The Animax team’s scrappiness and ability to adapt have been key to the company’s longevity”. Fawcett elaborates by stating that they just took whatever was presented to them or whatever seemed to have the highest demand and went with it. They were able to recognize what was popular at each time and what their audience want and created based on that. I think this is definitely the reason that Animax is still a hugely successful company. I think when a company is able to keep up with society and evolve with it is what creates its relevance. With this, Animax has been able to stay on the market and continues to improve. Without their flexibility to new and modern ideas, this company wouldn’t be what it is today. Everyone has to start from somewhere, but the hard part is continuing and staying at the top. It’s evident that Animax continued to deliver what it’s audience wanted to see and because of that they are able to do what their company stands for everyday.
I find that this is a really intriguing article that dives into the physicality of puppetry and the use of puppets over cgi in modern media. One of the things the article specifically asks is whether or not the interviewee believes that puppetry and the usage of animatronics as a whole is being phased out of existence, to which the interviewee responds by saying that the usage of puppetry is merely evolving to match the ever-evolving scene of media. This, I find, is really true especially when we look at live entertainment versus filmed entertainment; we find that the usage of puppets and animatronics is being slowly retired within film, but its use in theater and other forms of live entertainment are continuously being built upon and experimented with. Overall, I find animatronics to be really fascinating because it creates creatures that function without the input of physical puppeteers; they are their own creatures with their own abilities to move and exist within a space, and can be re-shelled and recycled to fit new and improving exhibits, which is a lot harder to do with normal puppets.
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