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Thursday, April 26, 2018
3M DI-NOC architectural finishes wonder imagination at milan design week 2018
www.designboom.com: welcoming the thousands of designers, architects and creative professionals in the city during milan design week 2018, 3M aims to inspire through an interactive, multi-sensory installation called ‘wonder beyond imagination’. visitors, who wonder through the space, witness highly advanced moments of digitalization and physical materiality – a true reflection of the brand’s focus on the union of science and design. at the heart of the interior, spanning from the walls to the furnishings, their new ‘3M™ DI-NOC™’ architectural finishes showcase the sustainable and flexible options available for creatives to transform and re-imagine design possibilities.
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This is an interesting idea. Crafted for this purpose, this project they have created is marvelous. It seemingly can do so much. Visitors can use it in one way and the company in another. What is interesting though is that they don’t talk about how it alters the space. What atmosphere is it giving off and what can it give off. Can it be designed to look another way? To be versatile for any space? These are some important things that I think should be mentioned. They do talk about its functions and purposes though which are spot on. I like this design and function it has but to me it feels like its missing something. That is just my own opinion though and without having interacted or even having seen it in person. Either way, I do like the idea and I’m curious to see where this goes, maybe it will be inspiration for something else or maybe it will evolve into something even more intriguing.
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