Please note that these are not full lists of brands each parent company owns. This list only highlights construction, DIYer, and industrial tool and tool-related brands.
Wednesday, February 12, 2014
Tool Brands: Who Owns What? A Guide to Corporate Affiliations
Please note that these are not full lists of brands each parent company owns. This list only highlights construction, DIYer, and industrial tool and tool-related brands.
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2 comments:
Seeing what companies and tool brands are connected is really interesting. At first I was wondering what the benefit of having multiple tool brands owned by one company is, why not release all of the products under one name? But then I realized that a lot of these brands have loyal followings and reputations. It also allows the parent company to have products in a range of price points. Stanley Black & Decker has the lower quality brands like Black & Decker but also better brands like DeWalt and Porter Cable. It's also interesting to see what brands didn't make the list because they are independent, like Makita. One question I have is if the parent companies have any real say over the product quality and development of their brands. If an independent company is bought up, does their quality suffer or do they keep operating as they did before?
I find it really interesting to see which companies own what, and to find out how few companies there really are. I also find it really interesting how broad the range of quality of brands are, even though they're produced by the same company. Before reading this list I never would have compared a Ryobi drill with a Milwaukee, but now I know that they're owned by the same company. I get that company's want to differentiate between different lines of tools (like how Makita's black and blue tools are superior to their black and white tools), but is having things produced by completely different brands pushing it? I guess both Milwaukee and Ryobi have their regular lines and better lines, but I guess in some cases companies would rather make the line between products much wider than others.
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