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Tuesday, February 07, 2012
Conference peers 20 years into Broadway's future
Adirondack Daily Enterprise: Leaders in entertainment, academics and marketing gathered Monday to peer into their crystal balls and try to predict what Broadway will look like in 2032. Many agreed on at least one thing: Change is coming. They discussed everything from Broadway's aging audience, its fragmented and maddening ticketing systems, the often poor experience it gives patrons, the power of social networks to harness fans and the continuing need to attract world-class talent.
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