Fast Company: Richard Moross wants you to know that business cards are alive and well. As the CEO of MOO, the company that pioneered those clever mini cards with do-it-yourself design options, Moross says the business of printing may be 500+ years old, but it's doing quite nicely, thank you very much.
Wednesday, February 29, 2012
6 Ways Your Business Card Can Still Pack A Big Punch
Fast Company: Richard Moross wants you to know that business cards are alive and well. As the CEO of MOO, the company that pioneered those clever mini cards with do-it-yourself design options, Moross says the business of printing may be 500+ years old, but it's doing quite nicely, thank you very much.
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5 comments:
My mom keeps big stacks of business cards in her office and whenever she needs to call, say, a contractor, she will skim through her stacks until she finds a card. Usually she's looking for a particular one, but if she can't remember what the card looks like and it isn't at the top of the pile, she'll call someone else. Business cards are certainly still in vogue, but, I would say, only if they are well designed in an innovative, memorable manor. They are a great way to remember someone, or have someone remember you. This particular company sees to have a great approach to personal designs.
I completely agree with this article. I know I remember personal interactions more than seeing something on the internet. When someone hands me a business card I do read it, especially if it is unique. I think his approach a the mini card is extremely intelligent. To create a business card that is not the standard size instantly makes people pay more attention to it because in the back of our minds we know what size business cards should be. Anything but that will raise a flag.
These business cards sound like a really cool take on the traditional method of using them. The idea of having custom pictures on each one about life experiences I feel is a great way to start conversation, and I would be very interested in exploring MOO.com business cards. It seems like it would be expensive to custom print a bunch of individual images. I think it's funny that the company has to stop people from using inappropriate images for business cards.
The most effective business card I have ever received was when Dick Block and I talked about CMU for the first time. He took out just a normal business card routinely and flipped it over and jotted down additional contact information for another faculty member on the back. Was this intentional? ...doubtful. But the fact that he took the time to add a personal touch to his card and ensure that I had all the information I needed in order to get in touch with whomever i needed ended up leading to where I went to college. I feel like I want to add a personal touch like that when I meet someone and hand them a card rather than just handing them a routine card.
Business cards still play an important role today, even as we have moved toward more digital means of communication, it's still one of the quickest and most efficient ways of getting your information to another person. Also, as Rane noted, it provides an easy medium to quickly jot down additional information for someone in particular you want to give it to when handing over your card. Having a distinctive business card (or resume, or cover letter) can provide that little bit of extra oomph or interest that an employer may need to pick you over someone else. I have a feeling that this will continue to be the case going forward. Especially with more digital means being used, it makes what we produce and give to other people in the "real world" even more important and more valuable.
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