CMU School of Drama


Tuesday, September 17, 2019

Will Immersive Entertainment Experiences Ever Overtake Real Physical Involvement in the Game?

HERO Sports: After years of unfulfilled promise from developers, it finally appears as though immersive technology is slowly but surely breaking into the mainstream. The entertainment industry - including sports broadcasting - is proving to be a particularly fruitful playground for virtual reality and augmented reality technology; firms such as Ticketmaster are now able to show customers the view from their seat before they purchase their ticket, while others are opting to stream full music gigs in augmented reality via a number of headsets. Although the technology is undoubtedly impressive, will we ever get to the point where it becomes more popular than being physically present at the game?

4 comments:

Natsumi Furo said...

In contrast to the article “Why go to the theater? It’s inconvenient. It can be uncomfortable. And here’s why I love it,” which focuses on how much being live at theatre is worth, this article focuses more on the value of immersive technology and compares with being live. I am so used to having it, I have never thought of Ticketmaster’s seating preview as the application of technology. It is becoming part of the live entertainment without us realizing it. I agree with the article that the use of immersive technology allows us to have various experiences. Watching sports from different angles reminded me of musicals on DVD. When I watched Miss Saigon: 25th Anniversary Performance on Blu-ray, I was astonished by the camera work, which provided the view I could never get from the audience seats. It passed through the casts on stage and captured the helicopter from above. Although the technology is often considered as the opponent of live entertainment, they can certainly co-exist.

Nicolaus Carlson said...

This is very interesting. I never would have thought that Virtual Reality would have been used to give viewers, essentially, an in real life experience. That’s what buying a ticket is for. However, there is an advantage to this, it probably costs less than a ticket and you can get that close up seat, along with all your friends and the rest of the world. Yet, it still feels odd, or wrong. I don’t know where to stand on technology making us lazier or technology accommodating our laziness, but either way, this is next level. Isn’t watching the game from home, on your couch (or your bed if you keep a television there) enough. We even have DVR’s to record it so you don’t miss it and start stop abilities, so you don’t miss something if you have to pee. On one hand, this use of VR isn’t really any different than watching on a TV but it does make me feel like I am no longer looking through the camera lens (watching through my TV) but rather that I am the Camera (watching through VR). That feels even more disgusting, because I am not a camera, nor would I ever want to be.

Katie Pyzowski said...

I may not be a sports person by any means, but I can strongly say I agree with counter argument to immersive entertainment experiences presented in this article. Going to a live sports event – or any live entertainment event – has a certain atmosphere and adrenaline rush that just can’t be recreated. Like the article said, “The smell, the atmosphere, and the physical jostling; these are things which are lost on immersive technology”. And while the author hints that perhaps these things are just aspects that “for now at least” cannot be matched by any technological advances, I believe that this live entertainment rush will never not be something people will want. It is the reason that TV and film did not destroy the live theatre industry. People will always crave human interaction, and the interaction between the audience and performers, or people playing anything in front of an audience, is an interaction that you can not get in a virtual or immersive technological experience. There is something about human connection – the connection that makes us living and humans – that will never lose interest, and in my opinion, can never be replaced with technology.

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