CMU School of Drama


Tuesday, November 13, 2018

Jeff Koons Is Found Guilty of Plagiarism in Paris and Ordered to Pay $168,000 to the Creator of an Ad He Appropriated

artnet News: A French judge has found Jeff Koons guilty in his four-year-long legal battle with the creator of a surreal 1980s ad campaign who claims the American artist stole his work.

French ad executive Franck Davidovici created the campaign, titled Fait d’Hiver, in 1985 for the French clothing brand Naf Naf. After seeing Koons’s work exhibited at the Pompidou Center in 2014, he sued the American artist for copyright infringement, accusing him of plagiarizing his advertisement to create a 1988 sculpture that was also called Fait d’Hiver.

1 comment:

Simone Schneeberg said...

Honestly, what got me the most about this article was the photograph of Jeff Koons chosen to premise the entire piece. Koons is dead center, looking away from you with a look that could either be sincere or feigned innocence. Behind him is a ring light, playing the role of a halo around Koons’ head. It’s an interesting juxtaposition and very clever use of photography. Depending on how you read the artist’s face it either serves as contrast to the numerous plagiarism claims and cases that have been successful against Koons, or it paints the picture of a smug artist proud that he can get away with doing this to other artists because of the status of his name. The editors knew what they were doing putting this photo before any of the article’s text. With it, they turned a more matter of fact piece into a commentary on world famous versus “lower” level artists.