Masks, Portals, and Non-Museums

ExhibiTricks: The Museum Exhibit Design Blog: Every few years, someone outside the museum world builds something that makes all of us inside the museum world squirm a little. People line up around the block. They pay real money (often more than museum admission). They come back again and again. And they tell their friends with the kind of breathless enthusiasm we'd love to hear about our galleries. So instead of grumbling about "those immersive things," let's look at what a few of them do right and steal (er, borrow) their best ideas.