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Thursday, October 01, 2026
The next phase of design will still be human-led
Fast Company: Someone can convert an idea into reality faster than ever before with the help of generative AI, and that makes the role of humans in the process even more important. “More is not always better. Faster is not always better,” said Emily Galloway, Spotify’s senior director of product design, at the New Rules of Great Design panel during the 2026 Fast Company Innovation Festival in New York City. “Human judgment is becoming so important.”
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2 comments:
This article pointed something about AI that I really had not realized until now- everything about AI requires a human to get involved in more than one aspect of the process to ensure it can actually produce anything of quality. AI itself is a very powerful too, but that is exactly what it is: a tool. When someone lets the tool work on its own, or uses it to completely replace someone, or relies on the tool too much, the result is often part of the uncanny valley style “AI slop” we encounter. This just proves that while AI can be used to quickly analyze data like all of the examples in this article, all the imagination, artistic flair, and creativity needs to be from a human otherwise it’s practically worthless. It’s also especially reassuring to hear that a company like Spotify made it a priority to have “the right group of humans alongside the machines” because there always needs to be accountability and responsibility when using these unpredictable machines that have been known to be potentially dangerous in unmonitored situations. While I personally do not want to use AI in any of my work, I am glad to hear that there are more conversations happening regarding what using AI responsibly in other fields looks like.
Yeah this headline instantly caught my attention because something other than being human-led is very disconcerting. I was one of the ASM’s at the AI Horizon summit in Pittsburgh two weeks ago and the topics discussed in this article were a very common discussion at the summit as well. It was very focused on how we can make it so technology and humans are still working together, but technology will all make our lives much easier. Another similarity is including AI where you would least expect it, like in this article which is an older athletic wear company. I am not 100% to AI but a big topic is the guardrails surrounding it. No one at the conference had an answer to what kind of guardrails would be best. I know that in the case of this article the AI is supposedly going to make the human role more important but I just don’t know if that can be guaranteed.
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