www.goldderby.com: Want to live in the world of KPop Demon Hunters? Netflix is about to grant you a "Golden" opportunity. The streamer revealed on Tuesday that KPop Demon Hunters: The Immersive Experience is coming to its Netflix House locations in Dallas and Philadelphia on Nov. 12 and Nov. 20, respectively.
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I am kind of surprised that they are coming out with this experience now, when the loyal fandom of the movie seems to have disbanded quite a bit. I remember when the movie first released and everyone was going crazy for a solid year before the excitement started to die off as it was a one off movie with no new content that was coming in. It will probably still get lots of people in the experience, but I think it would have been a smarter business move if they had announced the interactive kpop demon hunters experience while the hype was still big, and then set a super late opening date that would allow fans to remain excited and interested in the IP, pre the big opening. it actually seems to be a pretty affordable experience with tickets starting at 39 dollars, and I believe that some of the people who come will just go to see what's up, which is definitely good for the studio.
I’m very intrigued by this Netflix House idea. It low-key seems like a knock off Disneyland, Universal or some other media based theme park. Except it’s video game experiences rather than rides. It feels like a scale of a meow wolf exhibit/the Ninjago land at Legoland. Similar to what universal does feels like it’s pulling on many different fandom’s (Harry Potter, How to Train Your Dragon, etc). On the other hand, Disney uses their extensive IP to create one cohesive experience. Also kind of sounded like the K-pop Demon Hunters experience is an individually ticketed event. I have concerns as to how many people Netflix will actually be able to draw to these Netflix houses. If they were in cities with major conventions like Austin, San Diego, New York it would be more plausible. But they’re not near any of those. Don’t get me wrong I’m sure many preteen kids would kill to experience this. But I actually any parents/adults who could actually take them. - Mags Holcomb
The first thing that stood out to me reading this was the pricing. Of course Netflix is going to build more around their most famous IP, since it is literally the most viewed movie on Netflix this year, and if you have a successful IP there is no reason not to develop it. The interactive side sounds genuinely fun, especially the dance-moves challenge and the full-sized Derpy Tiger puppet built by Jim Henson's Creature Shop. But with the normal ticket starting at $39 and the kids ticket at $34 for ages 3 to 12, that feels like a lot for a children's ticket, especially when the target audience seems to be families. I do wonder how accessible it ends up being for the kids who are most excited about it. That said, I hope the interactive tech side genuinely inspires some of them about what tech can do these days.
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