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Tuesday, January 13, 2026
What Do The Strange Code Symbols Stand For On Your Snap-On Tools?
www.slashgear.com: Snap-on has been making its own tools in the U.S. for decades now, and throughout that time, the company has become world-renowned for building some of the most durable and high-quality tools on the market.
It was not until I was working this summer that I learned about the so-called "Snap-On cult". I heard tale of a truck that arrives, selling wonderous tools at exorbitant prices. While I haven't really researched the company much outside of talking with my coworkers, I am looking forward to learning more over time. Because although it was explained to me that their tools are ridiculously expensive, nobody said it wasn't worth it. It really makes me wonder why Snap-On is able to charge more than their other competitors and still maintain an extremely profitable business. Mostly because if you want to be able to charge more than companies like Milwaukee, DeWalt, or any others, you have to be able to prove that your product is way better than theirs. So how do they stay so far ahead? Could it all just boil down to marketing? It would be interesting to look more into.
1 comment:
It was not until I was working this summer that I learned about the so-called "Snap-On cult". I heard tale of a truck that arrives, selling wonderous tools at exorbitant prices. While I haven't really researched the company much outside of talking with my coworkers, I am looking forward to learning more over time. Because although it was explained to me that their tools are ridiculously expensive, nobody said it wasn't worth it. It really makes me wonder why Snap-On is able to charge more than their other competitors and still maintain an extremely profitable business. Mostly because if you want to be able to charge more than companies like Milwaukee, DeWalt, or any others, you have to be able to prove that your product is way better than theirs. So how do they stay so far ahead? Could it all just boil down to marketing? It would be interesting to look more into.
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