Tuesday, January 20, 2026
The forces shaping attractions in 2026
InPark Magazine: When I sit down to write the yearly strategy plan for Gantom, I begin, as most do, with a SWOT and environmental analysis. I review top stories from 2025, industry research, and trend reports to identify the environmental forces shaping the attractions industry.
Those environmental forces inspired a recent episode of Green Tagged, and also this article.
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While this article isn’t necessarily the most exciting to read, I think its very interesting to see what is shaping the market in entertainment. I also think its really important that people like Philip Hernandez keep in touch with what customers want and value in entertainment experiences. I especially think parks should pay attention to the “creature comforts” section. Hernandez is right that I am no longer willing to pay exorbitant prices for shitty food and I don’t really care for useless souvenirs. These factors also provide context for why museums are having a moment. Museums are free or at least cheaper than park tickets, and don’t have the consumerist aspect of theme parks. I thought all the discussion of weather was really interesting as I didn’t expect the weather to have such an effect on customer trends. Maybe I’m just from a place where we do everything no matter the weather, but the concept of focusing on having weather infrastructure is strange to me. Overall, I think themed entertainment companies need to refocus on the customer experience.
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