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Thursday, February 20, 2025
International Association of Venue Managers TheatreDNA Expands Feasibility & Strategy Offerings with Acquirement of VGPAP
blog.iavm.org: TheatreDNA announced it has acquired Victor Gotesman Performing Arts Planning, one of the nation’s top research and consulting firms for feasibility studies and business planning in the cultural arts market. With this acquisition, TheatreDNA can better provide a full-service experience for venue owners and operators, pairing feasibility research and strategic business development alongside performance space planning and design, the firm’s legacy service offering.
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A theater consulting firm! (GASP) I figured one of these must exist, but this is the first I’ve learned of by name. This is super cool! I wonder if there’s a nonprofit consulting firm that seeks to help new theaters run their operations? Wouldn’t that be awesome? One of my interests in theater is theater research, so I will definitely be looking into this company! I wonder how big the market is for theater consultants. Has it grown in recent years? Most people are unfamiliar with what consultants do, but having grown up with a consultant dad I’ve gotten to have many conversations about the uses and purpose of consulting and it’s rather helpful, especially for growing businesses!
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