CMU School of Drama


Tuesday, November 12, 2024

LG's colour perception method adopted as industry standard

www.avinteractive.com: LG Display’s ‘colour perception difference measurement method’ has been adopted as the international standard technical specification by the International Electrotechnical Commission (IEC).

3 comments:

Josh Hillers said...

Coming from a neuroscience background, I’ve understood that at some level individual people do not perceive color the exact same way due to small differences in the composition of their retina and the distribution of their cones, yet still I was surprised that color perception difference was 10% for LG OLED and that this was the lowest in the industry. I am curious about the theoretical limits to these measuring tools and what the lowest percentage could be given human variance in eyesight. Further, I am curious if different colors have drastically different color perception scores and if so what the cause for this could be. Since color is often used to code emotions for design and aesthetics I wonder how color perception affects the evoking of emotions. This likely is an important subject for theater design as certain colors typically used to evoke certain emotions might be being perceived differently amongst design staff and their audience and therefore not creating the same effect as designed.

Lydia J said...

I think I was around 10 the first time I heard someone pose the question of "What if we see colors differently and I see one color as a totally different one than you do?" The idea that my purple could be somebody else's orange is a wild one, but I suppose it is technically possible. I believe that overall though, we can have at least some confidence that most people perceive colors on a relatively equivalent scale (given that they're not colorblind). The way that colors interact with light and the way we describe them has to mean that most people see the same colors. But still, technically I could be seeing a completely different rainbow than everyone else and I'd never know. Also it is cool that this technology will be able to account for the differences in how people perceive color through a screen.

Eloise said...

I had no idea that people saw the same color on a screen in slightly different hues. I normally keep my computer on a blue light filter when most other people I know do not, so I know that colors change quite rapidly from one screen to the next as the color I just picked out on my end to be a nice orange just ends up rather red on their end of the screen. I am just surprised that they change within one screen, I previously thought it was a matter of having different words to describe the same color when someone else and I got different shade names for the same online sample, but now I am questioning if we were truly just seeing different colors altogether. On a different note, it is really good that companies like LG and the International Electrotechnical Commission(IEC) are taking this color perception difference into account when designing displays. If not everyone can see the colors as was intended then it's on the product to change that, especially if it is as achievable as this implementation is.