www.avinteractive.com: A Color Machine projects eye shadow and lipstick on to the face of the user, who sits in front of the machine’s camera and selects from different options. The images are projected in line with the position of the eyes and mouth, and remain in place even if the user moves their face.
2 comments:
This tech is pretty wild. In the video, it does look pretty natural, which is impressive. I get nervous to try on samples in stores—this would make a difference. It would certainly make sales for me, assuming that the projection is proven entirely color-accurate (if this isn’t true, in my opinion, the whole thing is ineffective). Immediately, my head went to the question of what this could mean for theatre or themed entertainment. Currently, in many dark rides at Disney, the faces of characters are projected on, and that NEVER looked right to me. The lighting was weird and different and didn’t quite match the features to me. Honestly, I don’t really know if this projection technology could even properly remedy that–the only solution may have to be more sophisticated animatronics, which are being developed now. In terms of theatre, this could be a game changer. I’m sure having a program do the tedious projection mapping would expedite the process and make new kinds of work possible. We’re getting closer and closer to Carly Shay’s digital closet.
The title of this article really intrigued me - and then after watching the video I’d love to see the intricacies of how this technology works. Facial mapping technology and this kind of innovation in technology in general is mind blowing - and this application of, such a seemingly simple concept, trying on makeup seems ingenious to me. Multiple makeup samples/looks can be such a pain to sample, especially in store and I appreciate the thinking to create a solution. The makeup does look very natural which is impressive - and I’m curious to see where this technology evolves in the future - clothes, hairstyles, etc? It’d be interesting to experiment with this with more avant garde makeup looks - or the projection giving a template to draw basic makeup looks. I know the technology already exists to do this with a still image, but I’m interested to see what applications this live technology will have, in live entertainment, day to day or otherwise.
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