NewscastStudio: San Fransisco PBS member station KQED debuted a virtual set for its “KQED Newsroom” broadcast in late 2021.
Designed by Full Mental Jacket and powered by Vizrt’s Viz Engine 4, the station uses camera tracking from Mo-Sys StarTracker and camera robotics from Vinten.
3 comments:
Now this, to me, is crazy wild and insane. SO often I think to myself that the broadcast television business will be among the last industries standing nearly unchanged as the world dissolves into chaos because of its alignment with the filmmaking industry which is full of rich exceptionalists who just keep rolling out content during global tragedies as if they are untouched. I fear the coming reign of “Virtual” accommodations, I understand that it is is safer and more responsible, and I support them in that, but I can't help the way it twists my stomach. I love the earth, and I love to be in places physically, and I really don’t want to live my life online, despite how much I admittedly rely on the internet to do schoolwork, stay connected, and find entertainment. THis is why I vehemently fear the metaverse, and honestly I hope we find an alternative so this kind of thing doesn’t spread.
Everytime I see that sickly green color used for green screens I remember why I wanted to do live and performing arts. I don't think I'd be able to stomach having to look at that all day every day.
I do think that as the technology is improving and the normalcy of this tech being used for virtual purposes increases we are going to see more and more of this when it comes to things on the screen. Especially if one can just select whatever look they want for the occasion, why bother with scene changes and having to store so many different looks when the tech exists to convincingly portray whatever it is you need? Pay someone once to create the look and conjuring it up is as easy as the press of a button.
I hate it so much, but I think the bottom line cost will make this type of thing a lot more prevalent with time.
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