InPark Magazine: Merlin Entertainments announced that construction of the world’s largest LEGOLAND Resort in Shenzhen, China, has begun. Representatives from the Shenzhen Municipal People’s Government, Dapeng New District, Merlin Entertainments Ltd., The LEGO Group and Hazens Holdings attended a launch ceremony which featured the arrival on site of 20,000 brightly colored LEGO bricks.
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I’m very excited for the opening of LegoLand in Shenzhen. Many of the bigger IP-based theme parks have opened in other parts of China (Disneyland in Shanghai & Universal Studios in Beijing which just opened recently), so having the world's largest Legoland in Shenzhen means that the Greater Bay Area’s tourism industry will welcome a new surge of tourists. It also pulls to my attention how they are stressing on incorporating technology, innovative and interactive activities. I think this really shows that theme parks are no longer just about rides; it’s more about using technologies to create the most immersive experiences possible. Also, I like how they want to combine Chinese cultural elements and the unique characteristics of Shenzhen into the park. I think this is important because it’s a good way for international visitors to learn about China. Having interned in another theme park in China before, I cannot wait to see what they will bring to their shows and other forms of entertainment.
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