Rosco Spectrum: It’s a fact that the success of Broadway is directly linked to the success of regional production around the world. So, when Rosco Chairman Stan Miller saw an article in this week’s New York Post reporting on Broadway’s Best Weekend Ever, he was inspired to explain why he believes 2016 is shaping up to be a successful year in the entertainment industry.
2 comments:
The title and information in this article are so exciting!
I think that one of, if not the most obvious reasons that theater goers are now coming to see shows in New York is that Broadway, now more than ever, offers something to such a wide array of audience members.
Though it was not me, I, nevertheless, was excited when my friend won the HAMILTON lottery this past winter break. Aside from the mind blowing performance and music, what my friend was most taken aback by was the diversity in the audience, she had a perfect view of the entire house when she turned around from the first row!
Revivals of shows such as The Color Purple, new shows like Allegiance and Hamilton, Fun Home, etc. that feature a variety of races, cultures and lifestyles in the main events of their storylines reach a new demographic of audience members that are ready for the theater. I am excited to be embarking on a career in theatre at a time when theatre is becoming an art form accessible by many different types of people and financially successful.
As someone who is highly interesting the business aspect of theatre and Broadway, not only is this great news, but is a also something extremely interesting to study from an economics and business stand point. One of the key reasons I think that this boom is happening is because there are essentially when it comes down to it, more products that people want to buy, also known as high demand and there is appropriate supply. And the suppliers are supplying what the average Broadway consumer would classify as a quality product. Just to rattle off a few shows, “Hamilton”, “The Lion King”, “Wicked”, “Noises Off!”, “Fun Home”, and “Spring Awakening”. And here’s what I think is the most important part. These shows were had the highest percentage of capacity, but also are some of the more critically acclaimed shows. This shows a clear shift in what Broadway consumers want. They no longer want the glitz and the glam, they want to see shows with something more than that.
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