A Transforming Experience

Carnegie Mellon University | CMU: As an artist and a dancer, Samir Bitar (HNZ'07) had never really thought of himself as a quantitative person. But now that he is equipped with a Master of Arts Management degree from Carnegie Mellon University's Heinz College, he is transforming the way visitors experience the Smithsonian's Museum of Natural History. Bitar serves as chief of visitor experience at the Smithsonian. Whether he's reviewing a report on the feasibility of moving a museum restaurant or listening to ideas for the next marketing campaign, Bitar is always looking for a better way to do things.