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Friday, September 02, 2011
Following Houston Run, Toxic Avenger May Spread Its Goo On Broadway
Playbill.com: The Toxic Avenger, the critically acclaimed Off-Broadway musical about an unlikely superhero in New Jersey that played over 300 performances at Off-Broadway's New World Stages, may be headed to Broadway.
I think it's really interesting that the trend of taking a show out of town before transferring from off-broadway to broadway has caught on. Perhaps the strategy is to show the piece to an audience elsewhere to gauge whether or not out-of-towners would travel to NY to see it (since, for the most part, and this is a huge generalization, broadway is viewed predominantly by tourists and off-broadway mostly by locals). A lot of shows (such as Next to Normal and The Scottsboro Boys) changed radically in their out-of-town tryouts and became even more ready for a stage as large as Broadway, so certainly there is something to be gained from this.
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I think it's really interesting that the trend of taking a show out of town before transferring from off-broadway to broadway has caught on. Perhaps the strategy is to show the piece to an audience elsewhere to gauge whether or not out-of-towners would travel to NY to see it (since, for the most part, and this is a huge generalization, broadway is viewed predominantly by tourists and off-broadway mostly by locals). A lot of shows (such as Next to Normal and The Scottsboro Boys) changed radically in their out-of-town tryouts and became even more ready for a stage as large as Broadway, so certainly there is something to be gained from this.
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