Monday, July 20, 2026
Does Broadway Have a Gen Z Problem?
www.broadwayworld.com: Gen Z is an odd group of people. They dominate online spaces, getting the majority of their news and information from social media (this is now true of most people, but it has always been true of Gen Z). They are also the most anti-AI generation by most accounts, in spite of being one of the most likely generations to willingly use it. They are one of the most anti-social generations, but they also put immense value on live events and experiences. So Broadway feels like a natural outlet for them.
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Theatre must branch out to younger audiences if it is to survive. I found the discussion of cost in this article interesting. Namely, the portion of Broadway potentially being able to greatly increase the cost of tickets at the risk of people no longer seeing multiple shows a year. I believe that the benefits that come from theatre goers being able to see multiple shows a year should not be overlooked. As the article points out theatre is a social experience, especially for younger generations. If people are able to see multiple shows a year they may be more likely to tag along with friends to a show that they might not have seen if it was more expensive. It's hard to quantify what makes a live show so special compared to a movie. The only way to understand what makes live entertainment so special is to experience shows. Even if people right now are alright with higher ticket prices I fear that higher prices might scare off newcomers. Especially with the younger generation theatre thrives on word of mouth so we should keep the barrier to entry as low as economically feasible.
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