Q&A: How a new Calgary performance venue aims to energize the city’s indie theatre scene

Intermission Magazine: While on my usual running route late last summer, I was derailed by the discovery of signs for something called “the theatre” just one block away from my apartment. Plastered on the first-floor windows of a typical residential building in Calgary’s Beltline, the signage was simple yet compelling: black-and-white type and snappy playscript quotes, all stylized in lowercase. Just like its name, the typographic design for the theatre felt bold yet ambiguous, and the mystique of this imagery had me curious.