CMU School of Drama


Wednesday, April 22, 2026

Surviving Coachella: Why Artist Safety Is A Contractual Negotiation

www.forbes.com: For the modern artist, the economic reality is uncompromising: touring is the cash engine. In a world where streaming royalties are structured like digital municipal bonds – slow, steady, and fractional – mega-festivals like Coachella are the high-yield assets. A single opening or headline slot can often be worth more than a year of catalog royalties, tempting artists to sign the festival contract with the biggest number and ask questions later.

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