www.productionhub.com: Every year around this time, I find myself asking the same question: What’s going to happen at NAB this year? So I reach out to friends and industry colleagues and ask a few tough questions: What’s your favorite part of NAB? What keeps you coming back year after year?
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It feels like NAB has been flooding my feeds over the past couple of days, given that the conference is happening right now. While I don’t directly follow the core technologies of the broadcast industry, I have heard a lot about things that have been presented on the floor form adjacent industries, particularly lighting. In comparison to a conference like USITT that is primarily focused to theatrical endeavors with fairly low budgets and non-profit work, it feels like NAB is much more about the big for-profit productions who are willing to spend a lot of money, if they can be convinced that it will actually pay off and lead to a profit. One concern I have is that it seems like the biggest place that companies are looking for profit is AI, and I hope that trend can be considered thoughtfully, and not just following the trends that are being very hard by the AI lobby.
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