Thursday, April 23, 2026
Salesforce Lobby dvLED Video Wall Gets Higher-Resolution Upgrade
Sixteen:Nine | All Digital Signage, Some Snark: The installation — widely known as the “Salesforce waterfall” display — stretches 106 feet across the lobby of Salesforce West, the company’s high-rise at 50 Fremont Street in San Francisco. The massive screen became famous for lifelike digital waterfall visuals that appear to interact with the edges of the video canvas.
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I’m so sick of this building. For decades San Francisco’s skyline was dominated by the Transamerica Tower, the tallest building in the city. It has a super iconic shape (pyramid) and as a kid I always thought of it as kind of a SF icon. And then Salesforce decided that they wanted to usurp it by building a taller, worse skyscraper. It has this like…..truncated oval shape? that is so generic and I hate it. Especially because you can literally see it all the way across the city, so when I’m driving from my house downtown it sticks out of the downtown skyline like a sore thumb. It feels so emblematic of the recent transformation of San Francisco that it would be poetic if it wasn’t real—historical architectural fixture of city overtaken by stupid billion dollar tech company building.To their credit they did make one interesting design decision in having the top of the skyscraper be covered in LEDs so that they can project whatever they want up there (typically just the clouds of the sky). But I also kind of hate this because dear lord just let me look at the goddamn sky when I’m coming home from the East Bay and not a corporate simulacrum of it.
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