No Film School: Promising to be more than just a regular on-camera monitor that serves as a base video transmission system, the new Hollyland Vcore is aiming to be a new style of creative companion. Intending to keep you in perfect sync with your creative vision while streamlining and simplifying all parts of your project’s production, Vcore is here to possibly usher in a new era of smartphone on-camera monitoring tools.
3 comments:
This is a very interesting product / service that I think will both be a positive and a negative within the tech world of camera operation. On the positive side this product will ultimately save consumers and companies who rely on the use of cameras a lot of money. Due to the simple fact that a lot of if not most people already own a smart phone. Meaning that if you or a company wants to buy monitors for cameras you now only need to buy the vcore device, and this saving of money becomes exponential in the spere of companies that use cameras. This is due to the fact that with the vcore device a company now only needs to buy an arsenal of said devices for their cameras, and then make use of the camera operators smart phones. Which would again exponentially save money for a company, and may even allow newer companies or underfunded companies to make a bigger foothold in the world of camera operation.
As much as I want to believe that this technology could replace camera monitors, it definitely never will. Camera monitors are made the way they are for reasons. I think it's great that phones can be used as camera monitors but there are very specific requirements for certain camera monitors that phones just aren't capable of doing yet. Raw video recording cannot happen on a phone, it isn't capable of doing it. Fujifilm cameras require specific monitor technology in order to be able to record in Blackmagic Raw, and knowing Blackmagic, this probably isn't a technical requirement but rather a proprietary one, and there's simply no way that they will ever let smart cameras be able to perform a task like this because then they won't be able to sell their monitors anymore. I also think that iPhones have screens that are tuned for visual appeal rather than for recording in log or raw footage which also makes them unappealing for filmmakers. This is a great advancement but I personally don't see them ever being able to replace real professional camera monitors.
Ever since Apple has decided to slowly improve phone cameras to the point where the newest iPhone, the iPhone 17 Pro, looks like a professional camera at this point, I knew it would start phasing out those bulky cameras hollywood and even theatre uses. Your slim iPhone can shoot just as well as a over 10 grand camera, and it fits in incredibly small places, while also being waterproof, battery powered, and powered by cell service and access to the cloud. You technically could develop a custom built app that uses cloud services to combine all the camera feeds into one central location, which is what the current big hollywood cameras do, they send all feeds into a central room where the film director sits and watches them, while recording them into massive drives. That being said, I don’t think Hollyland destroyed cameras, it just proved you don't need them. I don’t think hollywood will adapt to that product, rather each studio will have its own system to make it custom to them.
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