variety.com: OpenAI appears to have calmed fears around Sora 2, winning over SAG-AFTRA, CAA, UTA and actor Bryan Cranston with new guardrails on the platform to protect actors’ voices and likenesses.
Cranston was among those who raised concerns when the initial launch of the AI video platform allowed users to create his image without his permission.
2 comments:
I am personally so glad that the guardrails or rules that this article is outlining are being implemented. The ability to create a characters likeness in AI can be a fun tool, and can make for some funny moments that exist outside of professionally made media. The issue though is then using this AI created fun and then posting it to make money off of it, as this then is potentially changing the image of said characters in a way that the original creator did not approve. This issue then gets exponentially worse when you replace animated characters with live action actors playing the roll of a character. Due to the fact that releasing AI generated videos of said live action characters can both tarnish or change the image of both the character and the actor who is portraying said character. It is wrong to use a persons likeness to create imagery that they did not approve of. Actors are right to be upset or put off by AI generated imagery that is made from their likeness, and doing this with deceased actors or individuals and then trying to get a profit from it, or even just telling lies with their face is morally wrong.
Once again, while I understand and appreciate that OpenAI is trying to lead the way in the creation of generative AI by now moving towards video creation as well, I nonetheless remain concerned about how much farther this will go and the proliferation we will surely see in the future as these technologies become more accessible and progress further. The following statement by Sean Astin, the President of SAG-AFTRA resonated with me about OpenAI’s opt in policy where all artists have the ability to choose whether they wish to participate in the exploitation of their voice and likeness using A.I.” What feels right about this is that regardless of the consent of the performer, their likeness is nonetheless being exploited for another person’s gain or entertainment without control or compensation for the performer. Further, this merely encompasses those that have the power to say something and a union behind them to lend support as well - something that everyday individuals will likely not have the power to do or stand up against.
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