CMU School of Drama


Tuesday, August 05, 2025

Amazon Invests in Fable: 'Netflix of AI' Generates Playable TV Shows

variety.com: Edward Saatchi isn’t totally sure people will flock to Showrunner, the new AI-generated TV show service his company is launching publicly this week. But he has a vote of confidence from Amazon, whose Alexa Fund venture-capital investment arm has invested in Fable, Saatchi’s San Francisco-based start-up.

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